Holland America Line is bringing the magic of Alaska to one of America’s most beloved holiday traditions, and joining them for the celebration is Grammy-nominated singer-songwriter Jewel, a proud Alaska native.
The cruise line announced that Jewel will perform atop its brand-new Alaska-themed float during the 99th Macy’s Thanksgiving Day Parade®, airing Thursday, November 27, 2025. The live performance will pay tribute to Jewel’s home state while highlighting Holland America’s long-standing connection to Alaska, a destination they’ve been exploring with guests for more than 75 years.
Celebrating Alaska’s Beauty and Spirit
“Having Jewel perform on our float is a wonderful way to celebrate both her Alaska roots and Holland America Line’s deep connection to the Great Land,” said Kacy Cole, Chief Marketing Officer of Holland America Line.
Cole added that Jewel’s authenticity and artistry capture the beauty, spirit, and sense of adventure that define Alaska, making her the perfect performer to help showcase what makes the region so special.
For millions watching across the country, the float will be a moving tribute to Alaska’s natural grandeur, from glaciers and wildlife to the tranquil beauty of Denali National Park. Holland America Line’s float will include innovative kinetic design elements that bring the Great Land to life right in the heart of Manhattan.
Jewel Shares Her Excitement
“It’s so wonderful to be part of a float that celebrates the place that shaped me — its landscapes, wildlife, and people,” said Jewel. “I’m happy to share a bit of that magic with the world alongside a cruise line that cherishes Alaska’s culture and communities. I can’t wait to bring the wonder and spirit of my home state to life this Thanksgiving.”
A First for Holland America Line
This will be Holland America Line’s first-ever float in the iconic Macy’s Thanksgiving Day Parade®. The float will not only celebrate the natural beauty of Alaska but also highlight the brand’s Global Fresh Fish Program, which emphasizes sustainable seafood and partnerships with local Alaskan fisheries.
Holland America is the first and only cruise line certified in Alaska sustainable seafood, a distinction that connects their culinary excellence with their respect for the region’s ecosystems.
How to Watch
The 99th Macy’s Thanksgiving Day Parade® will air Thursday, November 27, 2025, on NBC and stream on Peacock from 8:30 a.m. to 12 p.m. in all time zones.
You can follow along with the celebration using #MacysParade and @macys on social media. Be sure to look out for Holland America Line’s stunning Alaska float featuring Jewel’s special performance.
Final Thoughts
For cruisers who have fallen in love with Alaska, or have it at the top of their bucket list, this float will be a breathtaking reminder of why the Great Land continues to inspire travelers year after year.
Have you ever cruised to Alaska, or is it still on your bucket list? Please let me know in the comments below.
Happy cruising!
Ethan