Big news for cruisers who love loyalty perks! Norwegian Cruise Line Holdings Ltd. (the parent company of Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises) just announced a new Loyalty Status Honoring Program that will make it easier than ever to enjoy your loyalty benefits across all three cruise lines.
Starting with sailings departing October 15, 2025, members of Norwegian’s Latitudes Rewards, Oceania’s Oceania Club, and Regent’s Seven Seas Society will have their loyalty status recognized across the company’s entire portfolio.
That means if you’ve racked up status with one brand, you’ll see comparable recognition when you sail on one of the others without needing to start from scratch.
Why This Matters for Cruisers
For many travelers, cruising is all about variety. Maybe you’ve loved Norwegian’s lively ships and want to try Oceania for its foodie-focused sailings. Or perhaps you’ve been eyeing Regent’s luxury, all-inclusive experience. Now you can branch out without losing the perks you’ve worked so hard to earn.
Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd., explained it best:
“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands. With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”
Key Highlights of the Loyalty Status Honoring Program
- Recognition across brands. Your loyalty tier in Latitudes Rewards, Oceania Club, or Seven Seas Society will now be honored at the closest equivalent tier across all three lines.
- Enhanced guest experience. Sail knowing your loyalty is valued, whether you’re on a contemporary, premium, or luxury cruise.
- More ways to explore. With 34 ships sailing to more than 700 destinations worldwide, you’ll have access to a wide variety of itineraries and vacation styles.
- Commitment to loyalty. This program shows Norwegian Cruise Line Holdings’ dedication to rewarding its most loyal cruisers and encouraging them to discover the unique strengths of each brand.
When and How It Works
- The program opens for requests on September 29, 2025.
- The first sailings eligible for cross-brand loyalty recognition begin October 15, 2025.
- Loyalty status will be honored on a per-cruise basis, so you’ll see the benefits every time you sail within the NCLH family.
What This Means for You
If you’ve been considering branching out, maybe trying Regent for a special anniversary or Oceania for a culinary adventure, this program removes a major barrier. You won’t lose the recognition, perks, or status you’ve earned.
For frequent cruisers, this move makes it easier to stay within the Norwegian Cruise Line Holdings family while still experiencing variety in itineraries, styles, and ships.