
If you’re a fan of Azamara’s immersive itineraries and intimate onboard vibe, there’s big news on the horizon. Starting in 2026, Azamara Cruises is setting the stage, literally, for an all-new lineup of world-class entertainment across its fleet.
This fresh wave of onboard fun is thanks to an expanded partnership with RWS Global, a company known for dazzling productions across land and sea.
Here’s what you can expect on future Azamara sailings and why this upgrade is pretty exciting for cruise travelers.
13 Brand-New Entertainment Experiences Are Coming to the Fleet
Beginning in 2026, Azamara will debut 13 exclusive entertainment experiences that are being specially designed for its four ships: Azamara Journey, Azamara Quest, Azamara Pursuit, and Azamara Onward.
Here’s what’s coming:
- 10 Original Stage Shows
These performances will include modern choreography, high-quality vocalists and musicians, and reimagined classics from a variety of decades and musical styles. Think Broadway vibes at sea, but with a twist that reflects the destinations Azamara visits. - 2 Interactive Game Shows
Guests will have the chance to take center stage with engaging new game shows that go beyond traditional trivia or bingo. These are all about fun, participation, and making memories. - Pop-Up Musical Moments & Themed Experiences
Expect more surprise entertainment moments throughout your voyage, whether it’s a themed party, live music performance, or an unexpected flash of talent that pops up during a sailaway or sea day.
Entertainment Will Match the Destination Vibes
One thing that makes this move extra exciting? Azamara says their goal is to ensure the entertainment reflects the cultures and destinations guests are visiting. This aligns with the cruise line’s signature Destination Immersion® style—meaning you won’t just see new places, you’ll feel them through music, dance, and performance too.
Big Investment in Onboard Production Quality
To make it all possible, Azamara is rolling out fleetwide technical upgrades to its entertainment venues. Expect enhanced lighting, sound, staging, and visual effects that bring shows to life in more immersive ways.
If you’ve sailed Azamara before and enjoyed their current entertainment lineup, you’ll be happy to know that new upgrades are designed to take things to the next level. Best of all, they’ll enhance the experience without losing the intimate, small-ship charm Azamara is known for.
A Continued Collaboration with RWS Global
Ryan Fitzgerald, Executive Vice President of Sea Production at RWS Global, shared his excitement about the expanded collaboration:
“We are delighted to expand our longstanding partnership with Azamara Cruises to create premium entertainment and unforgettable experiences for travelers around the world. Azamara guests will be treated to a vibrant range of musical, dance, and artistic performances – brought to life with world-class talent and enhanced by our shared investment in onboard technology.”
Why This Matters for Cruise Travelers
While Azamara has always offered thoughtful and culturally-rich programming, this new partnership brings an even bigger focus to onboard entertainment. For travelers who appreciate the smaller ship lifestyle but still want exciting, meaningful, and memorable performances, this is great news.
It also shows Azamara’s continued investment in improving the guest experience—without turning into a party ship or overcrowded resort at sea.
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Final Thoughts
If you’re already planning a cruise with Azamara in 2026 or beyond, you’ll likely be among the first to experience this exciting new era of entertainment. And if you’ve never sailed with Azamara, this just might be the reason to take a second look.
Happy Cruising!
Ilana